tag:blogger.com,1999:blog-84736562517712878652024-03-21T10:00:36.500-07:00Digital Marketing BlogBLOGS RELATING TO DIGITAL MARKETING COVERING SOCIAL MEDIA, SEO, SEM, DOOH, APP REVIEWS, GOOGLE DEVELOPMENTS AND MORE.Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.comBlogger25125tag:blogger.com,1999:blog-8473656251771287865.post-42468863788363934362016-01-13T01:08:00.000-08:002016-01-13T01:08:59.810-08:00THE SCIENCE BEHIND SEARCH ENGINES<div dir="ltr" style="text-align: left;" trbidi="on">
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Dear Readers a very happy New Year to you all.</div>
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If in 2016 SEO is still on top of your list then here is an interesting infographic that tells you about the science behind Google and other search engines. It gives you an insight into what the Google, Bing and other search engine algorithms look for in your websites.</div>
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<a href="http://businessdegrees.uab.edu/resources/infographics/the-science-behind-google/"><img alt="The Science Behind Google" src="http://businessdegrees.uab.edu/wp-content/themes/ckg-blank-child/img/infographics/UAB_Google-Science-Search-Engines.jpg" width="500" /></a><br />
Infographic courtesy of <a href="http://businessdegrees.uab.edu/resources/infographics/the-science-behind-google/">University of Alabama at Birmingham Online</a></div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-42353823695556524892015-11-13T03:47:00.000-08:002015-11-13T03:52:19.184-08:00How to earn inbound links.<div dir="ltr" style="text-align: left;" trbidi="on">
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Understanding the distinction between “link earning and link building” is basic for Search Engine Optimisation organizations and for those looking to recruit a SEO services from a third party. We should be more astute in our methodology and more moral with our strategies. “Link earning” is the ideal chance to do as such. With Google’s frequent changes, especially in regard to link building. each SEO organization on the planet ought to start thinking about ‘link earning’.</div>
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First of all you need to change the attitudes of the SEO team in your organisation. It will be hard for some who have ‘link building’ at the root of their mindset but it is time to change that. I am not saying that one should completely stop their ‘link building’ exercise but it can always run parallel until ‘link earning’ overtakes it.</div>
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This change has to be reflected at all levels withing the organisation. And this change needs to be conveyed to your clients as well.</div>
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Marvin Russell of <a href="http://mysiteauditor.com/blog/link-earning-vs-link-building-infographic/" style="border: 0px; color: #044774; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" target="_blank">mysiteauditor.com</a> has created this infographic to allow you to visually see the differences between the two.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir1TEk66TsFsMIHn4lRzqH5wb7S8xIukJa3HRA7b76E7sGfVxML5IS5kN3HALhJd31gzoQjlil2qubGgyPmD_Lx2nOWJBv7nS39jpMF1IN0rVYyHv4Z8ZMNpAHTC_JuWmAEQpvNXlps4sv/s1600/link-earning-vs-link-building.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir1TEk66TsFsMIHn4lRzqH5wb7S8xIukJa3HRA7b76E7sGfVxML5IS5kN3HALhJd31gzoQjlil2qubGgyPmD_Lx2nOWJBv7nS39jpMF1IN0rVYyHv4Z8ZMNpAHTC_JuWmAEQpvNXlps4sv/s1600/link-earning-vs-link-building.jpg" /></a></div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-56642753975908462402014-12-11T02:08:00.002-08:002014-12-11T02:08:29.536-08:00Driving Traffic To A New Website - PPC vs SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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The first step you take after making a new website is to drive traffic to the site. As a matter of fact there's no point having a pleasant new site if no one can find it.</div>
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While there are numerous approaches to drive traffic, here we are only looking at two of the most prominent strategies using search engines, in particular, Google. These are Search Engine Optimisation (SEO) and Pay Per Click (PPC) or Google Adwords.</div>
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<a data-mce-href="http://SearchEngineLand.com" href="http://searchengineland.com/" style="color: #24890d; text-decoration: none;" target="_blank">SearchEngineLand.com</a> and <a data-mce-href="http://BestWebDesignSeoCompany.com" href="http://bestwebdesignseocompany.com/" style="color: #24890d; text-decoration: none;" target="_blank">BestWebDesignSeoCompany.com</a> have created the following infographic which analyses the advantages and disadvantages of each.</div>
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<a data-mce-href="https://nadeemansary.files.wordpress.com/2014/12/ppcversusseocomparison.jpg" href="https://nadeemansary.files.wordpress.com/2014/12/ppcversusseocomparison.jpg" style="color: #24890d; text-decoration: none;"><img alt="PPC vs SEO" class="alignnone size-full wp-image-218" data-mce-src="https://nadeemansary.files.wordpress.com/2014/12/ppcversusseocomparison.jpg" height="1320" src="https://nadeemansary.files.wordpress.com/2014/12/ppcversusseocomparison.jpg" style="height: auto; max-width: 474px; vertical-align: middle;" width="660" /></a></div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-91698980007866363712014-12-03T03:02:00.002-08:002014-12-03T03:02:50.699-08:00Take Advantage Of Social Media In Holidays<div dir="ltr" style="text-align: left;" trbidi="on">
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The holidays are a time of giving, and for small businesses, its the ideal time to let your customers and any individual who has worked with you know the extent to which you admire them.</div>
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<strong style="font-style: inherit; line-height: 1.7;">Express Gratitude</strong></div>
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A basic thank you truly can go far. Saying thank you helps fabricate a more individual relationship in the middle of you and your crowd. You can convey an aggregate thank you message emulating an uncommon occasion or advancement, occasionally say on account of your customers so they always remember that they matter, and thank people who have been particularly captivated with your brand to demonstrate that you are positively put resources into building individual connections. Rather than a basic content post, utilize a thank you picture to verify your message gets seen.</div>
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<strong style="font-style: inherit; line-height: 1.7;">Offer an Exclusive Deal</strong></div>
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Let your activities express your appreciation by offering coupons and arrangements that are just accessible to the individuals who are joined with you. You can impart the coupon straightforwardly on your online networking profile or have your fans submit their email location to claim an exceptional coupon code. On the off chance that you have a block and mortar store, get imaginative by imparting a picture that has a "code word" in it and have individuals say the code word when they visit you to claim their markdown.</div>
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<strong style="font-style: inherit; line-height: 1.7;">Characterise Your Clients</strong></div>
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Solicit your customers to bring photographs from themselves with your item. Take photographs of them while they're in your store or going to an unique occasion. Bring photographs with them. Request that they take a photograph indicating what your administration has accomplished for them. At that point have them impart the photographs and label you in them. Offer these pictures with a message telling these customers and clients the extent to which you admire them and that you are so glad to have the capacity to address their needs with your item or administration.</div>
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<strong style="font-style: inherit; line-height: 1.7;">Give Away a Free Gift</strong></div>
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Run a giveaway for a little freebie that you can offer in return for individuals participating in a certain manner. Contemplate what your current objectives are for your online networking crusade and oblige individuals to participate in a manner that will help meet those objectives. In case you're doling out something minimal effort, offer a few chances for individuals to win. On the off chance that you need to offer only one major prize, build your interest necessities as needs be and think of some as kind of little red ribbon so the individuals who captivated still receive something in return.</div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-69480655736893916752014-10-30T04:49:00.001-07:002014-10-30T04:49:20.868-07:00Why Is Typography A Part of CRO - Conversion Rate Optimisation<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Trebuchet MS, sans-serif;">When you are thinking of improvements to increase conversion rates, what comes to mind? Testing colors, call-to-action buttons, features, and different components including content, correct?
In spite of the fact that those components do influence transformation, shouldn't something be said about other configuration perspectives, for example, typography? </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">You must be wondering how can typography influence transformations? Actually, certain font styles will influence individuals' choices in diverse ways. For instance, on the off chance that you are attempting to get your clients to concur with an entry, they are more inclined to do so in the event that you utilize the font face like Baskerville. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"> On the off chance that you are stressed over coherence, you may not realize that tests show that Tahoma is the most neat at size 10, Courier at 12, and Arial at 14. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">To reveal to you how you can utilize typography to expand your change rate, Neil Patel of <a href="http://www.quicksprout.com/">QuickSprout.com</a> has done this infographic:
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<a href="http://www.quicksprout.com/2014/03/14/how-typography-affects-conversions/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="How Typography Affects Conversions" border="0" src="http://quicksprout.wpengine.netdna-cdn.com/wp-content/uploads/2014/03/howtypographyaffectsconversions.jpg" height="640" title="How Typography Affects Conversions" width="168" /></a></div>
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Courtesy of: <a href="http://www.quicksprout.com/2014/03/14/how-typography-affects-conversions/">Quick Sprout</a></div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-5327690806961321322014-09-05T01:00:00.000-07:002014-09-05T01:00:06.674-07:00How to Get More Likes On Facebook<div dir="ltr" style="text-align: left;" trbidi="on">
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If you are running your company's Facebook page then one of your KPIs is the number of 'Likes' on the page. You spend hours and hours trying to achieve that goal. But do you really know what works and what doesn't?</div>
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This very smart infographic from <a data-mce-href="http://kissmetrics.com" href="http://kissmetrics.com/" target="_blank" title="Kissmetrics">Kissmetrics</a> explains how it can be done.</div>
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<b>++ Click Image to Enlarge ++</b>
<a href="http://blog.kissmetrics.com/more-likes-on-facebook/"><img alt="How to Get More Likes on Facebook - Infographic" src="http://blog.kissmetrics.com/wp-content/uploads/2013/06/how-to-get-more-likes-on-fb-sm.png" /></a>
Source: <a href="http://blog.kissmetrics.com/more-likes-on-facebook/">How to Get More Likes on Facebook – Infographic</a><br />
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<br /><br /><a href="http://05cfbfh-j9z5brce26lxpoibso.hop.clickbank.net/" target="_top">For Social Media Jobs Click Here!</a></div>
Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-56569676677733774042014-03-11T00:58:00.000-07:002014-03-11T00:59:12.384-07:00A Marketer's Guide to Pinterest<div dir="ltr" style="text-align: left;" trbidi="on">
<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="//player.vimeo.com/video/40693261" webkitallowfullscreen="" width="500"></iframe> <br />
<a href="http://vimeo.com/40693261">A Marketer's Guide to Pinterest</a> from <a href="http://vimeo.com/mdgadvertising">MDG Advertising</a> on <a href="https://vimeo.com/">Vimeo</a>.<br />
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If you found this video helpful please check <a href="http://on.fb.me/17Pjrx8" target="_blank" title="Nadeem Ansari Marketing">my Facebook page</a> for more videos and info like this.<a href="http://on.fb.me/17Pjrx8" target="_blank" title="Nadeem Ansari Marketing"> Click here</a>.<br />
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All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by "pinning" them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and "repin" the images onto their own pinboards.<br />
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Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. "Pins" help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.<br />
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Now, <a href="http://www.mdgadvertising.com/">MDG Advertising</a> has produced an engaging video highlighting the facts, figures, and findings from its popular "Pin It To Win It" infographic.<br />
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The video details the social site's demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.<br />
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The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.
In addition, the video helps marketers navigate Pinterest's features and terminology by demonstrating the "pin," "repinning," and "board." It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.<br />
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Want to learn how to leverage the power of Pinterest in your social media strategy? Visit <a href="http://mdgadvertising.com/">mdgadvertising.com</a>
Follow them on Pinterest at <a href="http://pinterest.com/MDGadvertising">pinterest.com/MDGadvertising</a><br />
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-38869863215730600952014-03-04T22:11:00.000-08:002014-03-04T22:11:37.397-08:00Attention digital marketers, we are no longer in control!<div dir="ltr" style="text-align: left;" trbidi="on">
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Attention digital marketers, we are no longer in control.</div>
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Whether they realize the true strength of their power or not, consumers now have the upper hand of the digital marketing experience.</div>
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This shift should not be a cause for alarm, but a motivator to evolve your digital marketing programs. Whether the consumer is struggling or thriving in the digital deluge, your marketing needs to respond to a variety of connected scenarios, whether mobile, traditional desktop or, increasingly, in-store.</div>
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Focusing marketing messages for specific devices or channels will not be enough to drive sales and engagement with your customer. Broad-stroke segmentation or a single list structure will not be enough to keep your customers interested in buying.</div>
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It's no longer about the mere contact ... it's about connection.</div>
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Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement. By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining five chapters over the next few weeks.</div>
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<a data-mce-href="http://bit.ly/1i72FPW" href="http://bit.ly/1i72FPW">Click this link to download your FREE Lifecycle Marketing Guidebook</a></div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-56732772995073128832014-03-04T21:02:00.000-08:002014-03-04T21:02:02.355-08:00The Oscar Winning Pizza. Ellen Tells Edgar the Pizza Guy’s Story!<div dir="ltr" style="text-align: left;" trbidi="on">
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Edgar Martirosyan, who might now be the world’s most famous pizza deliveryman, had no clue he’d be serving Hollywood’s biggest stars Sunday night.<a href="http://cdnapi.kaltura.com/index.php/extwidget/openGraph/wid/0_ctg3ffvn" style="color: #0c5390; text-decoration: none;"><br /></a></div>
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<span style="line-height: 1.5em;">He thought the pies were for a group of writers at the Dolby Theater in Hollywood. When he got there, he was told to wait.</span></div>
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Then Ellen DeGeneres, who hosted the Academy Awards, came backstage and asked him to follow her.</div>
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“I didn’t know,” he told CNN’s “Piers Morgan Tonight” on Monday. “I was just shocked. It was a really great moment.”</div>
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And there he was, in front of millions of TV viewers, delivering pizzas from his store’s red and yellow boxes to the likes of Brad Pitt and Jared Leto.</div>
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After the show, Ellen told her audience about the real-life pizza delivery guy she brought to the Oscars.</div>
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<script src="http://www.kaltura.com/p/594251/sp/59425100/embedIframeJs/uiconf_id/6995152/partner_id/594251" type="text/javascript"></script><object allowfullscreen="true" allownetworking="all" allowscriptaccess="always" data="http://cdnapi.kaltura.com/index.php/kwidget/wid/0_ctg3ffvn/uiconf_id/6995152" height="316" id="kaltura_player_1393994880" name="kaltura_player_1393994880" type="application/x-shockwave-flash" width="480"><param name="allowScriptAccess" value="always" /><param name="allowNetworking" value="all" /><param name="allowFullScreen" value="true" /><param name="bgcolor" value="#000000" /><param name="movie" value="http://cdnapi.kaltura.com/index.php/kwidget/wid/0_ctg3ffvn/uiconf_id/6995152"/><param name="flashVars" value=""/><a href="http://corp.kaltura.com">video platform</a><a href="http://corp.kaltura.com/video_platform/video_management">video management</a><a href="http://corp.kaltura.com/solutions/video_solution">video solutions</a><a href="http://corp.kaltura.com/video_platform/video_publishing">video player</a></object><br />
<a href="http://cdnapi.kaltura.com/index.php/extwidget/openGraph/wid/0_ctg3ffvn" style="background-color: white; color: #0c5390; font-family: Helvetica, Arial, Tahoma, sans-serif; font-size: 14px; line-height: 22px; text-decoration: none;">Web Exclusive! Ellen Tells Edgar the Pizza Guy’s Story!</a><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, Tahoma, sans-serif; font-size: 14px; line-height: 22px;">.</span></div>
Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-52922313205138720512014-03-04T04:52:00.001-08:002014-03-04T04:52:30.193-08:00Gmail Unsubscribe Link: Email marketers forced to become relevant<div dir="ltr" style="text-align: left;" trbidi="on">
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<strong data-mce-style="margin: 0; padding: 0; border: 0 #e1e1e1; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; font-size: 13px; line-height: 21.4375px; vertical-align: baseline; color: #222222;" style="border: 0px rgb(225, 225, 225); color: #222222; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; font-size: 13px; line-height: 21.4375px; margin: 0px; padding: 0px; vertical-align: baseline;">In case you haven’t already seen it, news was announced late last week that Gmail will start adding an unsubscribe link to marketing communications – whether they are legitimate or not. Email marketers will have to make a concerted effort to deliver relevant communications.</strong></div>
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Starting from this week, a new, clearly marked “unsubscribe” link will appear at the top of the header field in marketers’ emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options, Google said on Thursday. Email recipients do not need to take action for the links to appear.</div>
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The change simply makes it easier to find the “unsubscribe” link. With the new setup, the link appears prominently at the top of the message, alongside the name and email address of the person or company sending it. So what used to be like searching for a needle in a haystack will, for some, become more like an open invitation to say good-bye. By clicking the link, users can opt out of a company’s emails without leaving Gmail.<span data-mce-style="margin: 0; padding: 0; border: 0 #e1e1e1; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline;" id="more-12576" style="border: 0px rgb(225, 225, 225); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></div>
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Whilst this may be seen as great news for those of us on the receiving end of these types of e-missives, the announcement is just one of an ever-growing amount of pressures on email marketers who are already dealing with <a data-mce-href="http://www.marketingcharts.com/wp/online/top-email-marketing-initiatives-and-challenges-in-2014-38921/" data-mce-style="margin: 0; padding: 0; border: 0 #e1e1e1; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; outline: 0; color: #699ace;" href="http://www.marketingcharts.com/wp/online/top-email-marketing-initiatives-and-challenges-in-2014-38921/" style="border: 0px rgb(225, 225, 225); color: #699ace; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: rgb(0, 0, 0); padding: 0px; vertical-align: baseline;">dwindling engagement rates and increased churn</a> from the 425 million+ Gmail users (last count, <a data-mce-href="http://venturebeat.com/2012/06/28/gmail-hotmail-yahoo-email-users/" data-mce-style="margin: 0; padding: 0; border: 0 #e1e1e1; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; outline: 0; color: #699ace;" href="http://venturebeat.com/2012/06/28/gmail-hotmail-yahoo-email-users/" style="border: 0px rgb(225, 225, 225); color: #699ace; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: rgb(0, 0, 0); padding: 0px; vertical-align: baseline;">June 2012</a>).</div>
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Read the full article here>> <a data-mce-href="http://www.idioplatform.com/gmail-unsubscribe-link-email-marketers-forced-to-become-relevant/" href="http://www.idioplatform.com/gmail-unsubscribe-link-email-marketers-forced-to-become-relevant/">Gmail Unsubscribe Link: Email marketers forced to become relevant - idio</a>.</div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-19439627179008615232014-03-03T02:51:00.000-08:002014-03-03T02:51:27.978-08:00Does Facebook Advertising Lead to Fake Likes?<div dir="ltr" style="text-align: left;" trbidi="on">
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When the popular science video blog Veritasium posted the following video on Facebook 'LIKES' fraud, it got many marketers concerned about just how much ad fraud there is on Facebook. In fact, it has almost 1.5 million views on Facebook already, highlighting the concern that many people have about the legitimacy of Facebook advertising.</div>
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The video goes over several cases where they are paying for Facebook ads in order to generate likes but they are finding that the percentage of engagement of those likes is almost nonexistent.</div>
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<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="//player.vimeo.com/video/86358084" webkitallowfullscreen="" width="500"></iframe> </div>
Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-85833544883177683222014-03-02T02:23:00.001-08:002014-03-02T02:23:24.075-08:00Should the advertising world boycott Israel?<div dir="ltr" style="text-align: left;" trbidi="on">
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<em>Near silence emerges from the advertising community when questioned about potential boycotts of Israel.</em></div>
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If actress Scarlett Johansson achieved anything by choosing SodaStream over her ambassadorial role with Oxfam, it was to increase global awareness of the Palestinian Boycott, Divestment and Sanctions (BDS) campaign against Israel.</div>
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As BDS co-founder <a data-mce-href="http://www.theguardian.com/society/2014/jan/29/oxfam-pressure-scarlett-johansson-sodastream-israel" data-mce-style="text-decoration: none; color: #003366;" href="http://www.theguardian.com/society/2014/jan/29/oxfam-pressure-scarlett-johansson-sodastream-israel" style="color: #003366; text-decoration: none;" target="_blank" title="Guardian">Omar Barghouti told <em>The Guardian</em></a> at the end of last month: “Oxfam is a human rights organisation. They cannot maintain an ambassador if they are involved in a complicit Israeli company built in a settlement.”</div>
<div data-mce-style="margin-top: 0; margin-bottom: 15px; color: #000000; font-family: arial, helvetica, sans-serif; font-size: 12px; line-height: 18px;" style="font-family: arial, helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 15px;">
Since then the BDS movement has hit headlines around the world and rattled Israelis fearful of economic isolation. <a data-mce-href="http://www.economist.com/news/middle-east-and-africa/21595948-israels-politicians-sound-rattled-campaign-isolate-their-country" data-mce-style="text-decoration: none; color: #003366;" href="http://www.economist.com/news/middle-east-and-africa/21595948-israels-politicians-sound-rattled-campaign-isolate-their-country" style="color: #003366; text-decoration: none;" target="_blank" title="The Economist">A report in The Economist </a>noted that Norway’s finance ministry has “excluded Africa Israel Investments and its subsidiary, Danya Cebus, from a government pension fund”, while Dutch pension fund PGGM had previously withdrawn tens of millions of dollars worth of investments from five Israeli banks, citing the “banks’ unethical and illegal practices in the West Bank”. All of which followed on from the American Studies Association’s decision to boycott Israeli academic institutions.</div>
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<a data-mce-href="http://campaignme.com/2014/02/23/15381/advertising-world-boycott-israel/" href="http://campaignme.com/2014/02/23/15381/advertising-world-boycott-israel/">To read full article click here</a>.<br />Originally published by: Campaign Middle East</div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-50438918370682641382014-02-27T00:04:00.000-08:002014-02-27T00:04:00.474-08:006 Steps to Building and Managing A Successful Social Media Marketing Team<div dir="ltr" style="text-align: left;" trbidi="on">
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6 Steps to Building and Managing A Successful Social Media Marketing Team from Awareness, Inc | Creators of the Social Marketing Hub.</div>
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So you’ve decided it’s time to get serious about social media, and you’re excited to begin building a strategy and a social<br />media team. Whether your team is diving in for the first time, or restructuring an existing strategy so that it becomes more<br />effective, you should aim to answer the following questions for your team.</div>
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1. Why are we engaging in social media?<br />2. Who should be part of our social media team?<br />3. Where should our team focus our efforts in social media?<br />4. What social media content should we monitor and create?<br />5. How should our team produce content?<br />6. When and how often should we produce content?</div>
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This whitepaper aims to help marketing decision makers develop a strategy as it relates to team workflow. It also includes<br />tips for maintaining and evaluating your strategy.</div>
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<a data-mce-href="http://ciowhitepapers.com/pdf/117/owp" href="http://ciowhitepapers.com/pdf/117/owp" target="_blank">Click here</a> to read/download the paper courtesy CIOWhitepapers.com</div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-72148350450915057582014-02-26T23:32:00.000-08:002014-02-26T23:32:13.149-08:00How Can Older Websites Maintain Their Rankings Over Time?<div dir="ltr" style="text-align: left;" trbidi="on">
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Matt Cutts, Google’s Head of Search Spam, answered a question when someone asked him.</div>
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<span data-mce-style="color: #008000;" style="color: green;"><strong><em>"I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam?"</em></strong></span></div>
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Many owners of older websites are facing this issue.</div>
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Matt said that he has heard this before. This can apply to new sites as well when they try to rank above old sites. The problem is not exclusive to older domains.</div>
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Google tries to show the most relevant and latest (recently updated) websites in its search results. If you have had a website for many years then you do need to take another look at it. Over time things change, specially technology, which changes at tremendous rate. New styles, designs and better interfaces have come out to provide a better user experience.</div>
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<span data-mce-style="color: #008000;" style="color: green;"><strong><em>So bring your design up to</em><em> date.</em></strong></span></div>
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<span data-mce-style="line-height: 1.5em;" style="line-height: 1.5em;">And what about your content? Most new sites add blogs that provide them with ongoing updates, always leaving them with fresh content. </span></div>
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<em><span data-mce-style="color: #008000;" style="color: green;"><strong>Update your content on a regular basis</strong></span></em></div>
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<span data-mce-style="line-height: 1.5em;" style="line-height: 1.5em;">Matt says that users will not be too happy landing on a site that looks outdated. If a user lands on a site and it looks old and has same old content then there is nor reason for them to come back. This even applies to the old sites that may still be ranking well. Act now to keep them there.</span></div>
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Rankings are not permanent and are constantly changing with the changes in the algorithms but sites with fresh and most relevant content have a better chance to rank high. Matt says,</div>
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<span data-mce-style="color: #008000;" style="color: green;"><strong><em>“Just because you are a domain that is well established, or has been around for a long time, doesn’t mean that you will automatically keep ranking.”</em></strong></span></div>
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<a data-mce-href="https://www.youtube.com/watch?v=URq6Oogkpag" href="https://www.youtube.com/watch?v=URq6Oogkpag" target="_blank" title="How Older Websites Can Maintain Their Rankings Over Time?"><span data-mce-style="line-height: 1.5em;" style="line-height: 1.5em;">Click here to watch Matt Cuts' video</span></a></div>
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Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-37699233862293920132014-01-03T09:42:00.001-08:002014-01-03T09:42:30.764-08:00Digital Opportunities In Pakistan (emerging markets)<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: 1.5em; margin: 0px; padding: 0px; vertical-align: baseline;">Digital Marketing Scenario – Pakistan</span></div>
<table border="1" cellpadding="0" cellspacing="0" style="background-color: white; border-collapse: collapse; border-spacing: 0px; border: 1px solid rgb(221, 221, 221); color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin: 1.6em 0px; padding: 0px; vertical-align: baseline; width: 578px;"><tbody style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">
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<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Brand</span></div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Facebook Likes</span></div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Twitter Followers</span></div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Industry</span></div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Digital Channels Used</span></div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Atif Aslam</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
8,412,810</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
215,770</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Music</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Rahat Fateh Ali Khan</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
5,684,129</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
3,611</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Music</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Ali Zafar</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
2,961,347</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
346,775</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Music</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">OLX Pakistan</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
2,264,554</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
392</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Ecommerce</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M, E</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Ufone</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
2,009,408</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
42,847</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Telco</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Nokia Pakistan</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
1,844,917</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
24,840</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Telco</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Samsung Pakistan</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
1,345,775</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
12,886</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Electronics</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Pizza Hut Pakistan</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
1,300,552</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
5,470</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">F&B</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Geo News</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
1,070,618</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
114,575</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Media</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Zong</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
1,036,406</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
19,983</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Telco</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">KFC Pakistan</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
860,717</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
337</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">F&B</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M(?)</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Warid</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
678,905</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
68,144</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Telco</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Mc Donald’s Pakistan</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
650,144</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
0</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">F&B</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, M</div>
</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="145">Telenor Pakistan</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="83"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
501,894</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="84"><div align="right" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
35,623</div>
</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="85">Telco</td><td nowrap="nowrap" style="border: 1px solid rgb(221, 221, 221); font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0.8em; vertical-align: baseline;" valign="bottom" width="181"><div align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
W, FB, T, M</div>
</td></tr>
</tbody></table>
<div style="background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
Digital Channels key: W=Website, FB=Facebook, T=Twitter, M=(Mobile) SMS, E=Email</div>
<div style="background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; text-align: center; vertical-align: baseline; word-wrap: break-word;">
<a href="http://nadeemansary.files.wordpress.com/2014/01/digital_heroes_pakistan.png" style="border: 0px; color: #0066cc; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="Digital_Heroes_Pakistan" class="size-medium wp-image-48 aligncenter" height="187" src="http://nadeemansary.files.wordpress.com/2014/01/digital_heroes_pakistan.png?w=300&h=187" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; height: auto; line-height: inherit; margin: 5px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="300" /></a></div>
<div style="background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; text-align: center; vertical-align: baseline; word-wrap: break-word;">
<a href="http://nadeemansary.files.wordpress.com/2014/01/demographics.png" style="border: 0px; color: #0066cc; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="demographics" class="size-medium wp-image-47 aligncenter" height="154" src="http://nadeemansary.files.wordpress.com/2014/01/demographics.png?w=300&h=154" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; height: auto; line-height: inherit; margin: 5px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="300" /></a></div>
<div style="background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<a href="http://nadeemansary.files.wordpress.com/2014/01/demographics2.png" style="border: 0px; color: #0066cc; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="demographics2" class="size-medium wp-image-49 aligncenter" height="187" src="http://nadeemansary.files.wordpress.com/2014/01/demographics2.png?w=300&h=187" style="border: 0px; display: block; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; height: auto; line-height: inherit; margin: 5px auto; max-width: 100%; padding: 0px; vertical-align: baseline;" width="300" /></a>None of the above are using Location Based marketing entailing Bluetooth/Wifi ads. However, some are using QR Codes but they are promoted very vaguely. The outlets have no idea about the relationship of the product display and the use of QR Codes.<br />NO brand in Pakistan is using AR (Augmented Reality) as yet.</div>
<div style="background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">QR Codes / Image recognition.</span><br />QR codes can point consumers quickly and easily to a mobile internet site directly from the real world, (e.g. from a product or poster); or from online, (from a PC monitor). This allows brands to add a layer of information on any object, giving consumers<br />a richer brand experience.</div>
<div style="background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">NFC, (Near Field Communication). </span><span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span><br />NFC signals the convergence of credit & debit cards, loyalty cards and travel cards all in one place – your mobile phone..! It opens up lots of transaction opportunities via touching your phone, e.g.<br />• Secure purchases<br />• Touch and Ride<br />• News, weather, timetable services (e.g. by touching posters)<br />• Share information quickly with your friends</div>
<div style="background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Voice Activated Search. </span><span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span><br />Voice recognition technology has increased massively. Now we have services that allow you to say the name of a company into your phone and it will show it to you on your phone.<br />• IPhone 3G S has voice activated cmd<br />• Microsoft, Google have launched in the US, Yahoo! in the UK</div>
<div style="background-color: white; border: 0px; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 21px; margin-bottom: 1.6em; margin-top: 1.6em; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Geovector. </span><span style="border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span><br />• Connects people with information about the world around them by directly pointing at things of interest<br />• While GPS can tell you where you are, GeoVector technology can tell you what it is you are looking at.<br />• Your cell phone is a mouse with the world as your desktop.<br />• By pointing your mobile phone you can search the world around you in real time and real space<br />• In Japan, almost all phones are Geovector enabled<br />• Lots of location and point based retail and information opportunities</div>
</div>
Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-31518232118451314822013-12-27T01:36:00.001-08:002013-12-27T01:36:45.383-08:00Here's the video for which 8 people were sentenced to jail in the UAE. Quite funny actually!!<iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/IUk5CB9kaBY" width="480"></iframe>Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-61025862756765048852013-12-09T01:13:00.001-08:002013-12-09T01:13:05.751-08:00How to Optimize Your Marketing in Real Time<a href="http://mashable.com/2013/12/08/a-b-testing-metrics/">How to Optimize Your Marketing in Real Time</a>Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-62496636705478439052013-12-02T23:28:00.001-08:002013-12-02T23:28:18.315-08:00Social Media Marketing Myths Your Company Should Overcome | Search Engine Journal<a href="http://www.searchenginejournal.com/social-media-marketing-myths-company-overcome/76689/">Social Media Marketing Myths Your Company Should Overcome | Search Engine Journal</a>Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-54598569081020971022013-12-02T23:24:00.001-08:002013-12-02T23:24:18.861-08:00P@SHA Releases Internet Usage Study | P@SHA<a href="http://pasha.org.pk/2013/12/03/pasha/psha-releases-internet-usage-study/">P@SHA Releases Internet Usage Study | P@SHA</a>Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-52313996161431895082013-12-02T01:00:00.001-08:002013-12-02T01:00:26.021-08:00SEO Insights: Five Ways to Improve SEO Through Social Media Marketing<a href="http://blog.agilitycms.com/seo-insights-five-ways-to-improve-seo-through-social-media-marketing">SEO Insights: Five Ways to Improve SEO Through Social Media Marketing</a>Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-90150525955301269232013-12-02T00:55:00.001-08:002013-12-02T00:55:54.045-08:00Marketing Research Chart: Have you kept up with new marketing developments? | MarketingSherpa<a href="http://www.marketingsherpa.com/article/chart/kept-up-marketing-developments#.UpxLElPoRbM.blogger">Marketing Research Chart: Have you kept up with new marketing developments? | MarketingSherpa</a>Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-89114799548039205382013-12-02T00:47:00.001-08:002013-12-02T00:47:54.196-08:00The NSA and surveillance ... made simple - video animation - Video Dailymotion<a href="http://www.dailymotion.com/video/x17owul_the-nsa-and-surveillance-made-simple-video-animation_news#.UpxJHwyuLkY.blogger">The NSA and surveillance ... made simple - video animation - Video Dailymotion</a>Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-81272514615544266172013-11-16T01:44:00.002-08:002013-11-16T03:21:42.955-08:00Google Evolution - From Answers to Helpouts<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">Starting
with Google Search in 1997, Google has always been trying to find the best
answers to its users' queries.<o:p></o:p></span></span></div>
</div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">In order to
provide a more dedicated response to users' queries, in Aug 2001 Google decided
to launch 'Google Questions and Answers'. This service allowed users to send
their questions by email and for a flat fee of US$3.00 Google staffers would
reply to those questions. Unfortunately the service ran for only 24 hours,
after which it was shut down due to excessive demand<sup>1</sup>. <o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">This was
followed by 'Google Answers' in April 2002. This was different in the sense as the users were
asking other users (researchers) for answers and were willing to pay the
researchers between $2 to $200 to for an
answer. Google were charging 50 cent fee for posting a question and was keeping
25% of the reward money.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">Although the
service was receiving more than 100 questions per day but Google decided to
shut it down in Dec 2006 saying that Answers community's limited size and other
product considerations made it more effective for Google to focus its efforts
on other ways to help its users find information<sup>2</sup>.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">Then came<a href="http://knol.google.com/"> Knol</a>, which was launched in 2007 as a method
for authors to work together to create authoritative articles about specific
topics that they know about.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">In Oct 2012
Google decided to shut down <a href="http://knol.google.com/">Knol</a> and said
that it was prioritizing its product efforts so it can make things much simpler
for its users and devote more resources to high impact products. <o:p></o:p></span></span></div>
</div>
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</div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">However, in
order to continue the fostering of creation of very informative and
authoritative content, Google worked with Solvitor and Crowd Favorite to create
<a href="http://annotum.org/">Annotum</a> whereby all of the content from <a href="http://knol.google.com/">Knol</a> was passed over to <a href="http://annotum.org/">Annotum</a> (launched on November 22, 2011 as an
open-source, open-process, open-access scholarly authoring and publishing
platform based on WordPress).<o:p></o:p></span></span></div>
</div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">And now, on
November 5, 2013, Google has launched <a href="https://helpouts.google.com/">Helpouts</a>
where users can get answers to their queries via a live one to one video chat
(using <a href="http://www.google.com/hangouts/">Google Hangouts</a>) from over
a thousand pre-screened 'providers' (experts from all different fields). The
providers include individuals, small and medium businesses as well as well
known brands and they have the option to
offer their services for free or ask for a set fee for a specified amount of
time or even charge by minute. Payment transactions are done using <a href="http://www.google.com/wallet/">Google Wallet</a> and Google takes a 20%
cut out of the fees.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">This seems
to be a great opportunity, specially for those individuals and businesses who
are already providing educational and informative videos on Youtube, to sign up
for <a href="https://helpouts.google.com/">Helpouts</a> and generate some
serious income rather than simply relying on the ad revenues. <o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><a href="https://helpouts.google.com/">Helpouts</a> have some great features. Google's Udi Manber, VP Engineering, posted in <a href="http://googleblog.blogspot.com/2013/11/introducing-helpouts-help-when-you-need.html">his
blog</a>, "Once you’re in a Helpout, you can do more than just talk—you
can share your computer screen, collaboratively edit a presentation, or record
your Helpout. And if the experience doesn’t meet your expectations, we offer a <b><i>full
money back guarantee</i></b>."<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">The concept
of using 'one-to-one' live video chat for business was taken up by eBay in 2005
when they acquired Skype. It wanted to connect buyers and sellers in the eBay
marketplace via Skype but failed badly as the marketplace continued to use
email as their preferred mode of communicating with each other. However, with
the offer of a full money back guarantee <a href="https://helpouts.google.com/">Helpouts</a>
may prove to be successful.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">Whether <a href="https://helpouts.google.com/">Helpouts</a> is a success story or not, in
my opinion marketers should still tread with caution when having a presence on
this platform as it is a new B2C business model where the services provided are
rated along with users' comments. Also, a company's or an individual's position
in <a href="https://helpouts.google.com/">Helpouts</a> internal search is based
on the heading, keywords and the 'reputation'. And, I personally think that as <a href="https://helpouts.google.com/">Helpouts</a> are one of Google's latest
products, its content will start showing up 'more' in Google's organic search.
So, no matter how tiny, but it can still play a part is SERPS.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">References:<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-size: 8.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">1 <sup> </sup><a href="http://en.wikipedia.org/wiki/Google_Answers">http://en.wikipedia.org/wiki/Google_Answers</a><o:p></o:p></span></span></div>
</div>
<div style="text-align: justify;">
<span style="font-size: 8pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">2 <a href="http://en.wikipedia.org/wiki/Google_Answers">http://en.wikipedia.org/wiki/Google_Answers</a></span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-19731738434806872672013-11-16T01:01:00.000-08:002013-11-16T03:22:04.955-08:00Why you need to consider ROE on Social Media<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<div style="text-align: justify;">
<span style="font-family: 'Trebuchet MS', sans-serif; line-height: 115%;">The days and ways of traditional marketing are
changing. While companies are still pumping hard cash into print, TV and radio
ads, Social Media has become a key ingredient of any marketing plan. However,
there is a major difference. While in traditional marketing, once the ad/s have
hit the medium, there is not much one can do but, to sit there and calculate
the return on investment </span><strong style="font-family: 'Trebuchet MS', sans-serif; line-height: 115%;">(ROI)</strong><span style="font-family: 'Trebuchet MS', sans-serif; line-height: 115%;">
using various campaign measurement metrics. On Social Media it is a different
story altogether. As Social Media is always alive', the marketers need to
remember that they have to engage with the customer 24/7 and 365 days of the
year. This 'constant contact' allows you to approach, respond and react in real
time.</span></div>
</div>
<div style="text-align: left;">
<div style="text-align: justify;">
<span style="font-family: 'Trebuchet MS', sans-serif; line-height: 115%;"><br /></span></div>
</div>
<blockquote class="tr_bq">
<div style="text-align: justify;">
<span class="MsoIntenseEmphasis"><span style="color: #3d85c6; font-family: Trebuchet MS, sans-serif;"><b><i>Hence to achieve better
results a continuous effort has to be made by businesses to satisfy the ever
intelligent customer on Social Media. And along with that comes the measurement
of Return on Effort (ROE).</i></b></span></span></div>
</blockquote>
<div class="MsoNormal">
<div style="text-align: justify;">
<span class="MsoIntenseEmphasis"><br /></span></div>
</div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 5pt;">
<div style="text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">In
August 2012, <a href="http://www.gartner.com/newsroom/id/2101515" target="_blank" title="Gartner report social media">a report published by
Gartner</a>, Inc. said, 'By 2014, organisations that refuse to communicate with
customers by Social Media will face the same level of wrath from customers as
those that ignore today's basic expectation that they will respond to emails
and phone calls. For organisations that use Social Media to promote their
products, responding to inquiries via social media channels will be the new
minimum level of response expected.' And now, in 2013, Justyn Howard, CEO of <a href="http://www.sproutsocial.com/" target="_blank" title="Sprout Social">Sprout
Social</a>, a platform for social business, says, 'The growth, relevance and
reputation of today's organisations are being shaped by social conversations.
Customer care and communication have changed forever. In order to succeed, you
must #BePresent.' Still, there are many businesses who think that Social Media
is just creating a Facebook page and, a little more extravagantly, setting up a
Twitter account and then counting the 'LIKES' and 'FOLLOWERS' and then dwelling
on it. No, Social Media measurement and analysis go far beyond that. Following
are some key elements to measure while analysing your Social Media campaign. <o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 5pt;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 5pt;">
<div style="text-align: justify;">
<b><span style="font-family: 'Trebuchet MS', sans-serif;">Measuring your Social Media campaign<o:p></o:p></span></b></div>
</div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 5pt;">
<div style="text-align: justify;">
<span style="color: #222222; font-family: "Trebuchet MS","sans-serif";">As social media marketing requires investment of time rather
than money, ROE (Return on Effort) is the best way to capture the cost of
social media marketing. If we start measuring the effort then they key
elements will be the time spent engaged in an activity such as being on
Twitter or Facebook or LinkedIn etc. No matter which activity you do on
social media it has go to be focused, based on the goal/s you have set.<o:p></o:p></span></div>
</div>
<div style="margin-bottom: 5.0pt; margin-left: 2.5pt; margin-right: 2.5pt; margin-top: 5.0pt;">
<div style="text-align: justify;">
<span style="color: #222222; font-family: "Trebuchet MS","sans-serif";">The goal/s may be lead generation,
sales conversions, increasing visibility, building new business
connections, sharing of information or anything else, these must be
monitored and measured to check how near or far are you from your goals.
For example if the goal on Twitter was lead generation and you generated 10
leads out of 100 followers then it would be much better than generating
1 lead out of 1000 followers. And these figures should be measured against
time as well.</span><span style="font-family: "Trebuchet MS","sans-serif";"><o:p></o:p></span></div>
</div>
<div style="margin-bottom: 5.0pt; margin-left: 2.5pt; margin-right: 2.5pt; margin-top: 5.0pt;">
<div style="text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">Following
are some key elements to measure while analysing your Social Media campaign:</span><o:p></o:p></div>
</div>
<div style="margin-bottom: 5.0pt; margin-left: 38.5pt; margin-right: 2.5pt; margin-top: 5.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span style="font-family: "Trebuchet MS","sans-serif";">Buzz
Volume: This will give you the volume of mentions (of your brand or competitors
brand) over a given time period.<o:p></o:p></span></div>
</div>
<div style="margin-bottom: 5.0pt; margin-left: 38.5pt; margin-right: 2.5pt; margin-top: 5.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span style="font-family: "Trebuchet MS","sans-serif";">Top
Mentions: This will tell you how and what the consumers are talking about your
brand. This is also an excellent way of getting the 'keywords/phrases' for your
website.<o:p></o:p></span></div>
</div>
<div style="margin-bottom: 5.0pt; margin-left: 38.5pt; margin-right: 2.5pt; margin-top: 5.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span style="font-family: "Trebuchet MS","sans-serif";">Sentiment:
This tells you how many interactions/comments made by the consumers are
positive, negative and/or neutral.<o:p></o:p></span></div>
</div>
<div style="margin-bottom: 5.0pt; margin-left: 38.5pt; margin-right: 2.5pt; margin-top: 5.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span style="font-family: "Trebuchet MS","sans-serif";">Influencers:
This gives you the details about those who are most influential to your brands
be it bloggers, tweeters or Facebook 'friends', depending upon the number of
their readers, followers and friends respectively.<o:p></o:p></span></div>
</div>
<div style="margin-bottom: 5.0pt; margin-left: 38.5pt; margin-right: 2.5pt; margin-top: 5.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span style="font-family: "Trebuchet MS","sans-serif";">Location:
This will tell you where your customers are coming from. This, when cross
referenced with 'languages' will allow you to decide whether you need to communicate
with your 'audience' (customers) in more than one language or not.<o:p></o:p></span></div>
</div>
<div style="margin-bottom: 5.0pt; margin-left: 38.5pt; margin-right: 2.5pt; margin-top: 5.0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Symbol;">·<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span style="font-family: "Trebuchet MS","sans-serif";">Gender:
While this measurement is still quite ambiguous, it roughly tells you which
gender is more engaged with your brand, again, allowing you to respond and
react accordingly.<o:p></o:p></span></div>
</div>
<div style="margin-bottom: 5.0pt; margin-left: 2.5pt; margin-right: 2.5pt; margin-top: 5.0pt;">
<div style="text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">Beyond
this, there are some additional measures as well that can be incorporated e.g.
age etc. but still they are not extremely reliable as yet.</span></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0tag:blogger.com,1999:blog-8473656251771287865.post-70743156474127379442013-10-16T01:30:00.000-07:002014-05-26T06:48:52.418-07:00My 'Baqra Eid Eve' ordeal<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;">I went to the shops earlier this evening. The town was like as if it was Xmas eve. Total chaos. To my disappointment I found out that my regular shop had run out of chicken. This meant getting chicken from some other shop.</span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;">After a bit of driving around I found a 'local' meat shop. I parked up and walked in. The first thing that hit me was the mixed stench of chicken feathers, beef and mutton. After a few seconds, when I was able to regain consciousness I looked around. There was a cash counter to the left where a fat bearded man was sitting. To my right there were three service windows with butchers behind them. </span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;">There were a few people in chaotic queues at the windows so I joined them and stated edging in from the wide. As I got closer I was able to see the chickens in the cages behind the butchers. The poor chickens were cramped together and had this frightened look in their eyes which only asked one question, "Who is next?". </span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;">When I eventually managed to stick my head through the window the fat butcher asked me what I wanted. I asked for five chickens. The butcher repeated my order as loudly as he could for the whole world to hear. Out of nowhere a minion appeared, opened one of the cages, stuck his hand in, grabbed 5 birds, tied them all together with their wings and tossed them on to a weighing scale. All this in less than a minute. Then he yelled,"9 kilos." The butcher asked my if that was okay. By this time I was already in a trance and I must have said yes because they were briskly passed on to another guy who apparently cut their throats, bled them and pulled their feathers/skin off. Thankfully that was out of my sight. </span></span></div>
<div style="background-color: white; color: #a7a7a7; display: inline-block; font-family: 'Helvetica Neue',Arial,sans-serif; font-size: 11px;">
<iframe frameborder="0" height="399" scrolling="no" src="//embed.gettyimages.com/embed/184229404?et=6kWvBPWaTCRiRMmo_iMJ5w&sig=0OdMIYicWSP1HTJH-TnOl8u9zBr1SQ_AjvbKulT5lb4=" style="display: inline-block;" width="489"></iframe><br />
<div style="margin: 0;">
</div>
<div style="margin: -6px 0 4px 10px; padding: 0; text-align: left;">
<a href="http://www.gettyimages.com/detail/184229404" style="border: none; color: #a7a7a7; font-weight: normal !important; text-decoration: none;" target="_blank">#184229404</a> / <a href="http://www.gettyimages.com/" style="border: none; color: #a7a7a7; font-weight: normal !important; text-decoration: none;" target="_blank">gettyimages.com</a></div>
</div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;">Two minutes later the once alive chickens reappeared, naked, without any feathers, head or skin, next to the chopping board (which was almost half a tree trunk), to the same guy who initially took my order. He wore a grey t-shirt with DKNY written in big (what were once white) letters. I bet if Donna Karen was able to see that t-shirt she'd quit her designing career altogether and probably commit suicide. The bottom half of his t-shirt, his hands and lower arms were all drenched in a combination of dried and fresh chicken blood. </span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;">He swiftly sharpened his knifes by rubbing two knives against each other and started slicing the chicken away like a highly qualified heart surgeon. Once he had chopped the legs and thighs off, with one chop he sliced the chicken in two through the sternum, looked up and asked me, "three or four?". I was still frozen by what was going on so he yelled again, "Saab, 3 or 4? Hurry up, its Eid, we all have to go home and there are people waiting.'</span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;">This brought me back to my senses. I, kind of, realised that he was asking how many pieces of each breast I wanted. I said four and probably that was his cue. It sent him into an auto pilot mode. Chop chop chop. One by one he started piling the chopped chicken pieces in front of him on the giant wooden chopping board. Once all of the 'whole' chickens had been converted into 18 pieces he expertly shoved them into plastic bags. One chicken per bag.</span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;">As soon as five bags were ready he yelled to the guy, who had initially slaughtered and skinned them, "Giblets for the five chicken order?". Suddenly, out of nowhere, a plastic bag came flying and landed on his chopping board containing the giblets. With his bloody hands he pulled a plastic career bag from the hook, shoved the 5 bags and the bag containing giblets into the career bag and thrust the blood stained career bag in my hand. Reluctantly I grabbed it, failingly trying to miss the blood stained areas and headed towards the counter. No sooner than I had reached the counter I heard another shout from behind, "9 kilos." It was meant for the fat bearded guy behind the counter who seemed engrossed in a thick filthy diary. He was apparently discussing who owed him what with another fat bearded guy who sat next to him. He nodded once to acknowledge the 'chopper' and returned to his diary and discussion. I waited and waited and after about five minutes he eventually noticed me and asked, "9 kilos?" I said, "Yes." He then picked up his rather large calculator and madly tapped on the keyboard. He looked at the figure that the calculator had revealed and brought the calculator closer to his eyes. Probably not satisfied by the answer, he punched the numbers again, once again looked closely at the answer and without making any eye contact said, "1350." I had my wallet open in my hand and it must have been the fastest draw in the world. Within a micro second I had 1500 Rupees out that I shoved in the guy's hand. Unfortunately I had to wait to get my change, which the fat bearded guy at the counter counted 3 times. As soon as he gave me the change I legged out of the shop, took a deep breath in the 'not so fresh' but 'without any chicken stink' air and dived into my car. Immediately I turned the ignition on which was followed by the air-conditioning at full blast, shut the door and flopped on the driving seat.</span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: #333333; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 17px;">That was my 'Eid Eve' ordeal here. And I'm never doing it again. Superstore for me, any time.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/12703409046657692849noreply@blogger.com0