Digital Opportunities In Pakistan (emerging markets)

Digital Marketing Scenario – Pakistan

Brand	Facebook Likes	Twitter Followers	Industry	Digital Channels Used
Atif Aslam	8,412,810	215,770	Music	W, FB, T
Rahat Fateh Ali Khan	5,684,129	3,611	Music	W, FB, T
Ali Zafar	2,961,347	346,775	Music	W, FB, T
OLX Pakistan	2,264,554	392	Ecommerce	W, FB, T, M, E
Ufone	2,009,408	42,847	Telco	W, FB, T, M
Nokia Pakistan	1,844,917	24,840	Telco	W, FB, T, M
Samsung Pakistan	1,345,775	12,886	Electronics	W, FB, T, M
Pizza Hut Pakistan	1,300,552	5,470	F&B	W, FB, T, M
Geo News	1,070,618	114,575	Media	W, FB, T, M
Zong	1,036,406	19,983	Telco	W, FB, T, M
KFC Pakistan	860,717	337	F&B	W, FB, T, M(?)
Warid	678,905	68,144	Telco	W, FB, T, M
Mc Donald’s Pakistan	650,144	0	F&B	W, FB, M
Telenor Pakistan	501,894	35,623	Telco	W, FB, T, M

Digital Channels key: W=Website, FB=Facebook, T=Twitter, M=(Mobile) SMS, E=Email

None of the above are using Location Based marketing entailing Bluetooth/Wifi ads. However, some are using QR Codes but they are promoted very vaguely. The outlets have no idea about the relationship of the product display and the use of QR Codes.
NO brand in Pakistan is using AR (Augmented Reality) as yet.

QR Codes / Image recognition.
QR codes can point consumers quickly and easily to a mobile internet site directly from the real world, (e.g. from a product or poster); or from online, (from a PC monitor). This allows brands to add a layer of information on any object, giving consumers
a richer brand experience.

NFC, (Near Field Communication). 
NFC signals the convergence of credit & debit cards, loyalty cards and travel cards all in one place – your mobile phone..! It opens up lots of transaction opportunities via touching your phone, e.g.
• Secure purchases
• Touch and Ride
• News, weather, timetable services (e.g. by touching posters)
• Share information quickly with your friends

Voice Activated Search. 
Voice recognition technology has increased massively. Now we have services that allow you to say the name of a company into your phone and it will show it to you on your phone.
• IPhone 3G S has voice activated cmd
• Microsoft, Google have launched in the US, Yahoo! in the UK

Geovector. 
• Connects people with information about the world around them by directly pointing at things of interest
• While GPS can tell you where you are, GeoVector technology can tell you what it is you are looking at.
• Your cell phone is a mouse with the world as your desktop.
• By pointing your mobile phone you can search the world around you in real time and real space
• In Japan, almost all phones are Geovector enabled
• Lots of location and point based retail and information opportunities