Does Facebook Advertising Lead to Fake Likes?

When the popular science video blog Veritasium posted the following video on Facebook 'LIKES' fraud, it got many marketers concerned about just how much ad fraud there is on Facebook. In fact, it has almost 1.5 million views on Facebook already, highlighting the concern that many people have about the legitimacy of Facebook advertising.

The video goes over several cases where they are paying for Facebook ads in order to generate likes but they are finding that the percentage of engagement of those likes is almost nonexistent.

Should the advertising world boycott Israel?

Near silence emerges from the advertising community when questioned about potential boycotts of Israel.

If actress Scarlett Johansson achieved anything by choosing SodaStream over her ambassadorial role with Oxfam, it was to increase global awareness of the Palestinian Boycott, Divestment and Sanctions (BDS) campaign against Israel.

As BDS co-founder Omar Barghouti told The Guardian at the end of last month: “Oxfam is a human rights organisation. They cannot maintain an ambassador if they are involved in a complicit Israeli company built in a settlement.”

Since then the BDS movement has hit headlines around the world and rattled Israelis fearful of economic isolation. A report in The Economist noted that Norway’s finance ministry has “excluded Africa Israel Investments and its subsidiary, Danya Cebus, from a government pension fund”, while Dutch pension fund PGGM had previously withdrawn tens of millions of dollars worth of investments from five Israeli banks, citing the “banks’ unethical and illegal practices in the West Bank”. All of which followed on from the American Studies Association’s decision to boycott Israeli academic institutions.

To read full article click  here.
Originally published by: Campaign Middle East

6 Steps to Building and Managing A Successful Social Media Marketing Team

6 Steps to Building and Managing  A Successful Social Media  Marketing Team from Awareness, Inc | Creators of the Social Marketing Hub.

So you’ve decided it’s time to get serious about social media, and you’re excited to begin building a strategy and a social
media team. Whether your team is diving in for the first time, or restructuring an existing strategy so that it becomes more
effective, you should aim to answer the following questions for your team.

1. Why are we engaging in social media?
2. Who should be part of our social media team?
3. Where should our team focus our efforts in social media?
4. What social media content should we monitor and create?
5. How should our team produce content?
6. When and how often should we produce content?

This whitepaper aims to help marketing decision makers develop a strategy as it relates to team workflow. It also includes
tips for maintaining and evaluating your strategy.

Click here to read/download the paper courtesy CIOWhitepapers.com