THE SCIENCE BEHIND SEARCH ENGINES

Dear Readers a very happy New Year to you all.

If in 2016 SEO is still on top of your list then here is an interesting infographic that tells you about the science behind Google and other search engines. It gives you an insight into what the Google, Bing and other search engine algorithms look for in your websites.

Infographic courtesy of University of Alabama at Birmingham Online

How to earn inbound links.

Understanding the distinction between “link earning and link building” is basic for Search Engine Optimisation organizations and for those looking to recruit a SEO services from a third party. We should be more astute in our methodology and more moral with our strategies. “Link earning” is the ideal chance to do as such. With Google’s frequent changes, especially in regard to link building. each SEO organization on the planet ought to start thinking about ‘link earning’.

First of all you need to change the attitudes of the SEO team in your organisation. It will be hard for some who have ‘link building’ at the root of their mindset but it is time to change that. I am not saying that one should completely stop their ‘link building’ exercise but it can always run parallel until ‘link earning’ overtakes it.

This change has to be reflected at all levels withing the organisation. And this change needs to be conveyed to your clients as well.

Marvin Russell of mysiteauditor.com has created this infographic to allow you to visually see the differences between the two.

Driving Traffic To A New Website - PPC vs SEO

The first step you take after making a new website is to drive traffic to the site. As a matter of fact there's no point having a pleasant new site if no one can find it.

While there are numerous approaches to drive traffic, here we are only looking at two of the most prominent strategies using search engines, in particular, Google. These are Search Engine Optimisation (SEO) and Pay Per Click (PPC) or Google Adwords.

SearchEngineLand.com and BestWebDesignSeoCompany.com have created the following infographic which analyses the advantages and disadvantages of each.