THE SCIENCE BEHIND SEARCH ENGINES

Dear Readers a very happy New Year to you all.

If in 2016 SEO is still on top of your list then here is an interesting infographic that tells you about the science behind Google and other search engines. It gives you an insight into what the Google, Bing and other search engine algorithms look for in your websites.

Infographic courtesy of University of Alabama at Birmingham Online

Why Is Typography A Part of CRO - Conversion Rate Optimisation

When you are thinking of improvements to increase conversion rates, what comes to mind? Testing colors, call-to-action buttons, features, and different components including content, correct? In spite of the fact that those components do influence transformation, shouldn't something be said about other configuration perspectives, for example, typography? 

You must be wondering how can typography influence transformations? Actually, certain font styles  will influence individuals' choices in diverse ways. For instance, on the off chance that you are attempting to get your clients to concur with an entry, they are more inclined to do so in the event that you utilize the font face like Baskerville. 

 On the off chance that you are stressed over coherence, you may not realize that tests show that Tahoma is the most neat at size 10, Courier at 12, and Arial at 14. 

To reveal to you how you can utilize typography to expand your change rate, Neil Patel of QuickSprout.com has done this infographic:    

Courtesy of: Quick Sprout

Attention digital marketers, we are no longer in control!

Attention digital marketers, we are no longer in control.

Whether they realize the true strength of their power or not, consumers now have the upper hand of the digital marketing experience.

This shift should not be a cause for alarm, but a motivator to evolve your digital marketing programs. Whether the consumer is struggling or thriving in the digital deluge, your marketing needs to respond to a variety of connected scenarios, whether mobile, traditional desktop or, increasingly, in-store.

Focusing marketing messages for specific devices or channels will not be enough to drive sales and engagement with your customer. Broad-stroke segmentation or a single list structure will not be enough to keep your customers interested in buying.

It's no longer about the mere contact ... it's about connection.

Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement. By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining five chapters over the next few weeks.

Click this link to download your FREE Lifecycle Marketing Guidebook