How to Get More Likes On Facebook

If you are running your company's Facebook page then one of your KPIs is the number of 'Likes' on the page. You spend hours and hours trying to achieve that goal. But do you really know what works and what doesn't?

This very smart infographic from Kissmetrics explains how it can be done.

++ Click Image to Enlarge ++ Source: How to Get More Likes on Facebook – Infographic

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A Marketer's Guide to Pinterest

A Marketer's Guide to Pinterest from MDG Advertising on Vimeo.

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All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by "pinning" them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and "repin" the images onto their own pinboards.

Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. "Pins" help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.

Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular "Pin It To Win It" infographic.

 The video details the social site's demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience. In addition, the video helps marketers navigate Pinterest's features and terminology by demonstrating the "pin," "repinning," and "board." It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Want to learn how to leverage the power of Pinterest in your social media strategy? Visit mdgadvertising.com Follow them on Pinterest at pinterest.com/MDGadvertising

Attention digital marketers, we are no longer in control!

Attention digital marketers, we are no longer in control.

Whether they realize the true strength of their power or not, consumers now have the upper hand of the digital marketing experience.

This shift should not be a cause for alarm, but a motivator to evolve your digital marketing programs. Whether the consumer is struggling or thriving in the digital deluge, your marketing needs to respond to a variety of connected scenarios, whether mobile, traditional desktop or, increasingly, in-store.

Focusing marketing messages for specific devices or channels will not be enough to drive sales and engagement with your customer. Broad-stroke segmentation or a single list structure will not be enough to keep your customers interested in buying.

It's no longer about the mere contact ... it's about connection.

Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement. By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining five chapters over the next few weeks.

Click this link to download your FREE Lifecycle Marketing Guidebook