Why Is Typography A Part of CRO - Conversion Rate Optimisation

When you are thinking of improvements to increase conversion rates, what comes to mind? Testing colors, call-to-action buttons, features, and different components including content, correct? In spite of the fact that those components do influence transformation, shouldn't something be said about other configuration perspectives, for example, typography? 

You must be wondering how can typography influence transformations? Actually, certain font styles  will influence individuals' choices in diverse ways. For instance, on the off chance that you are attempting to get your clients to concur with an entry, they are more inclined to do so in the event that you utilize the font face like Baskerville. 

 On the off chance that you are stressed over coherence, you may not realize that tests show that Tahoma is the most neat at size 10, Courier at 12, and Arial at 14. 

To reveal to you how you can utilize typography to expand your change rate, Neil Patel of QuickSprout.com has done this infographic:    

Courtesy of: Quick Sprout

How to Get More Likes On Facebook

If you are running your company's Facebook page then one of your KPIs is the number of 'Likes' on the page. You spend hours and hours trying to achieve that goal. But do you really know what works and what doesn't?

This very smart infographic from Kissmetrics explains how it can be done.

++ Click Image to Enlarge ++ Source: How to Get More Likes on Facebook – Infographic

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A Marketer's Guide to Pinterest

A Marketer's Guide to Pinterest from MDG Advertising on Vimeo.

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All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by "pinning" them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and "repin" the images onto their own pinboards.

Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. "Pins" help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.

Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular "Pin It To Win It" infographic.

 The video details the social site's demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience. In addition, the video helps marketers navigate Pinterest's features and terminology by demonstrating the "pin," "repinning," and "board." It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Want to learn how to leverage the power of Pinterest in your social media strategy? Visit mdgadvertising.com Follow them on Pinterest at pinterest.com/MDGadvertising