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Thursday 27 February 2014

6 Steps to Building and Managing A Successful Social Media Marketing Team

6 Steps to Building and Managing  A Successful Social Media  Marketing Team from Awareness, Inc | Creators of the Social Marketing Hub.
So you’ve decided it’s time to get serious about social media, and you’re excited to begin building a strategy and a social
media team. Whether your team is diving in for the first time, or restructuring an existing strategy so that it becomes more
effective, you should aim to answer the following questions for your team.
1. Why are we engaging in social media?
2. Who should be part of our social media team?
3. Where should our team focus our efforts in social media?
4. What social media content should we monitor and create?
5. How should our team produce content?
6. When and how often should we produce content?
This whitepaper aims to help marketing decision makers develop a strategy as it relates to team workflow. It also includes
tips for maintaining and evaluating your strategy.
Click here to read/download the paper courtesy CIOWhitepapers.com