Monday, 3 March 2014

Does Facebook Advertising Lead to Fake Likes?

When the popular science video blog Veritasium posted the following video on Facebook 'LIKES' fraud, it got many marketers concerned about just how much ad fraud there is on Facebook. In fact, it has almost 1.5 million views on Facebook already, highlighting the concern that many people have about the legitimacy of Facebook advertising.
The video goes over several cases where they are paying for Facebook ads in order to generate likes but they are finding that the percentage of engagement of those likes is almost nonexistent.