The first step you take after making a new website is to drive traffic to the site. As a matter of fact there's no point having a pleasant new site if no one can find it.
While there are numerous approaches to drive traffic, here we are only looking at two of the most prominent strategies using search engines, in particular, Google. These are Search Engine Optimisation (SEO) and Pay Per Click (PPC) or Google Adwords.
SearchEngineLand.com and BestWebDesignSeoCompany.com have created the following infographic which analyses the advantages and disadvantages of each.
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