Understanding the distinction between “link earning and link building” is basic for Search Engine Optimisation organizations and for those looking to recruit a SEO services from a third party. We should be more astute in our methodology and more moral with our strategies. “Link earning” is the ideal chance to do as such. With Google’s frequent changes, especially in regard to link building. each SEO organization on the planet ought to start thinking about ‘link earning’.
First of all you need to change the attitudes of the SEO team in your organisation. It will be hard for some who have ‘link building’ at the root of their mindset but it is time to change that. I am not saying that one should completely stop their ‘link building’ exercise but it can always run parallel until ‘link earning’ overtakes it.
This change has to be reflected at all levels withing the organisation. And this change needs to be conveyed to your clients as well.
Marvin Russell of mysiteauditor.com has created this infographic to allow you to visually see the differences between the two.